Workwear has traditionally been characterised by durability and functionality, often at the expense of aesthetics. However, changes in consumer preferences and the influence of streetwear have sparked a revolution in the safety industry. Today, workwear is as much about form as it is about function.

The COVID-19 pandemic highlighted the importance of personal safety while also bringing attention to the desire for individuality and self-expression. Fashion face masks became a popular trend, but many were not compliant with safety standards, compromising both safety and ethics. People turned to these masks to express their style and individuality during this time, despite the need to conform to government regulations. This dilemma mirrors the everyday reality in the medical, construction, and industrial sectors, where people can feel their self-expression is hindered by the uniformity of conventional safety gear.

At Industree Group, we believe that safety and style can coexist. When people like what they wear, they are more likely to wear it consistently. By providing compliant equipment that is also fashion-forward, you can express your style and individuality without compromising on safety.

The intersection of style and function helps to reflect and boost individual self-esteem and create a positive safety culture in the workplace. Noticeably, this trend is extending beyond traditional environments. Take our EPIC® Stalyon Safety Glasses, for example. Primarily designed for construction and mining worksites, these glasses have evolved into a staple in sports where exposure to UV rays is high and the need for anti-fog and anti-scratch features is prevalent. Optimised for safety, comfort, and style, their lightweight structure and soft flexion low-pressure template arms make them perfect for all-day wear, whether at work or everyday use.

By embracing a positive safety culture, we ensure that above all, your workwear does the job. When you protect yourself, you set the foundation for prosperity, because true success begins with safety and well-being.